The launch marks the principal provincial presence of the Brand's retail idea, which conveys a unique kind and exclusive storytelling experience, reflecting the legacy of Carolina Herrera
The Herrera Confidential range launched in September 2023 at Mumbai Duty Free’s beauty area in the airport’s departure terminal. The collection features three extravagance establishments -The Gems Collection, Signature Collection and Eastern Treasures, each evoking opulence, elegance and sophistication.
New Retail Concept Arrives in the Region
The retail space at Mumbai Duty Free is the first in Travel Retail Asia Pacific to feature Carolina Herrera’s new retail concept. Drawing inspiration from iconic Herrera house The counter features a specially commissioned printed wallpaper. Designed for Herrera Confidential, the wallpaper features an illustration of the La Vega gardens, where all Confidential stories are born.
The luxury ingredient-led Herrera Confidential line is driven by the mother-daughter duo Carolina Herrera and Carolina Herrera de Baez. The confidential assortment mixes traditional with contemporary and iconic elements fragrances of current perfumery.
The collection is inspired by the Middle Eastern art of perfume layering;– which blends traditional and contemporary elements – each of the precious fragrances, oils and elixirs in this opulent range can be mixed and matched to create a unique and highly individual fragrance. The timeless elegance is drive by Carolina Herrera’s and also inspires the scents, which are each housed in an exquisite glass bottle.
Customers are invited to experience the range and its bestsellers: True Oud, Sandal Ruby and Mystery Tobacco. each offering something different and distinct to suit every scent preference.
The collection is inspired by the Middle Eastern art of perfume layering;– which blends traditional and contemporary elements – each of the precious fragrances, oils and elixirs in this opulent range can be mixed and matched to create a unique and highly individual fragrance. The timeless elegance is driven by Carolina Herrera’s and also inspires the scents, which are each housed in an exquisite glass bottle.
Herrera Confidential was originally created in 2016 for Middle Eastern customers, but its expansion into Asia Pacific reflects the growing demand within the region for luxury scents.This latest travel retail launch underscores Puig’s strategic vision to transform the range from a regional player to a worldwide bestseller, reaching global customers looking for unique luxury fragrances.
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